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Gathering Information in the Marketplace

Robert Cronberg
Robert Cronberg is a professor in the Arts, Entertainment and Media Management department at Columbia College Chicago, where he teaches accounting, finance, economics, and entrepreneurship.
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Music business professor Robert Cronberg stresses the importance of taking research to the streets, arguing that the best way to understand the marketplace is to interact with it in person.



Shoot Date: December 2007
Related Materials

Keywords:
Entrepreneurship | Music Industry | Music Schools

This Video Clip Appears on:
Entrepreneurship
Company or School:
Columbia College Chicago

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