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Former Ticketmaster CEO Fred Rosen on the Power of Consistency and Repetition in Marketing

Fred Rosen
Fred Rosen is the former President and CEO of Ticketmaster, the largest event ticket vendor in the world. Rosen started at Ticketmaster in 1982 when it was a single ticket outlet based in the Pacific Northwest, and grew the struggling business into its current incarnation as a billion dollar titan that does business with nearly ten thousand venues on four continents. Rosen is also trained as an attorney and worked for a time as a stand-up comedian.
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Fred Rosen, former owner and CEO of Ticketmaster, tells what marketing strategies he used to beat his competition and grow Ticketmaster into an international corporation – strategies that anyone can use to help advance their own interests.



Shoot Date: September 2006
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Keywords:
Music Marketing | Touring | Venues

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Publicity/Promotion | Services | Touring
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Ticketmaster

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