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Berklee Music Business Seminar (Full Session) Music Business Profile: Bernard Chiu of First Act Staffing, Employees and Motivation at First Act Managing your Company: Less is More Managing Your Employees into Excellence Managing Companies Through Good and Bad Times Assessing the Expected Future Profits of Your Business Model The Risks and Rewards of Taking Your Company Public Advice for Young Entrepreneurs from First Act CEO Bernard Chiu
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First Act's Business Model and Corporate Mission

Bernard Chiu
Bernard Chiu is Chairman of First Act, a music instrument manufacturing company based in Boston, MA.
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Description:

Bernard Chiu, CEO of First Act, responds to a question at the Berklee Music Business Seminar about his company’s unorthodox marketing strategies by talking about First Act’s business model, target markets, and corporate mission.



Shoot Date:
October 2007
Related Materials

Keywords:
Entrepreneurship | Management | Music Marketing | Music Schools

This Video Clip Appears on:
Entrepreneurship | Strategy & Process
Company or School:
Berklee College of Music | First Act

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