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Finding and Working with a Publicist
Mike King
Musician, educator, and consultant Mike King is a veteran of several prominent independent record labels and has over 10 years' marketing, project management, and artist development experience in the music industry. Mike is the managing editor and directs the marketing efforts for Artists House Music. He also authors and leads several online marketing and technology courses for CNET, and is a contributing writer for Making Music magazine. He currently lives in Cambridge, MA and serves as Marketing Communications Manager for Berkleemusic, the online extension school of Berklee College of Music.
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Description: Mike King, a veteran music marketing manager and managing editor of Artists house, describes how to work with an independent publicist – in particular, what a publicist can do for you, how a publicity campaign should work, how to find the right publicist for you, and how to make sure that when you hire a publicist you’re getting enough bang for your buck.
Shoot Date: October 2007 |
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