Explaining The 360 Model and why It Won’t Save the Music Business

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Jay Cooper
Attorney Jay Cooper is Chair of the Los Angeles Entertainment Practice of Greenberg Traurig. In addition to his decades-long career representing some of the biggest names in rock and pop, Cooper is a former president of NARAS, a noted author in the fields of intellectual property and contract negotiation, and an in-demand guest lecturer. He is also a musician who, early in his career, made the decision to abandon a professional music career for one in entertainment law.

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Description:

Jay Cooper, a music lawyer based in Los Angeles, explains how several deal structures that have emerged in recent years work: the 360 deal, ad revenue sharing deals, and the strategy of giving away your records and making your money from touring revenue. He also explains why these deals have come about, and how the shift from sole-proprietorships to corporate subsidiaries has changed how record companies do business.

Shoot Date: November 2007