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Expert Advice on Marketing Plans
Bob Jamieson
Bob Jamieson is a thirty-year veteran of the music industry, and has held executive-level positions with Sony, CBS, and BMG, most recently as Chairman of the RCA Music Group for BMG. Jamieson has made himself a reputation as a turnaround artist, most notably rescuing RCA (the oldest label in the United States) from a twenty-year slump in the late 1990s and turning it once again into a competitive player. |
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Description: Bob Jamieson, former President and CEO of RCA Music and BMG North America, talks about marketing strategies and how to go about executing those strategies for the best results.
Shoot Date: 2003 |
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