Bob Jamieson
Bob Jamieson is a thirty-year veteran of the music industry, and has held executive-level positions with Sony, CBS, and BMG, most recently as Chairman of the RCA Music Group for BMG. Jamieson has made himself a reputation as a turnaround artist, most notably rescuing RCA (the oldest label in the United States) from a twenty-year slump in the late 1990s and turning it once again into a competitive player.
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Description:
Bob Jamieson, former President and CEO of RCA Music and BMG North America, talks about marketing strategies and how to go about executing those strategies for the best results.