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Evaluating a Business Idea in Today’s Music Industry
Alex McConduit | George Howard
Former president of the storied Rykodisc label and founder of Slow River Records, George Howard is an accomplished musician, producer, executive, and educator. He currently holds posts as Assistant Professor of Management at Loyola University, Instructor and lecturer at Berklee College of Music’s BerkleeMusic program, and editor and frequent contributor to Artists House. He is the author of Getting Signed! An Insider's Guide to the Record Industry, and Publishing 101, both aimed at educating aspiring artists in how to succeed in a music industry game that at times seems rigged against them. |
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Description: In this discussion, Loyola University, New Orleans music business professor and entrepreneur George Howard evaluates the strengths and weaknesses of student Alex McConduit’s plans for a New Orleans-based entertainment company. Howard assesses the company’s mission, initial strategy, business model, and long term goals for McConduit’s company, whose aim is to strengthen the hip-hop community in New Orleans through a combination of artist development and community service. Howard helps McConduit to articulate the problem in the marketplace; identify ways to solve it; and determine how to profit from this endeavor, all within the context of today’s music industry.
Shoot Date: October 2007 |
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