Entrepreneurship and the Future of the Music Industry

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Entrepreneurship and the Future of the Music Industry

Ken Lopez
Ken Lopez is a Clinical Professor of Music Industry at the University of Southern California.

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Ken Lopez, Clinical Professor of Music Industry at the University of Southern California, talks about the increasing importance of entrepreneurship in the music business. He argues that the future of the industry depends on individual entrepreneurs, and offers advice to artists hoping to capitalize on the forces currently changing the face of the industry.

Shoot Date: Nov-05