Description:

Catherine Stellin is Vice President of Trends and Research at The Intelligence Group. The Intelligence Group assists companies like Target, Microsoft, and Warner Music Group with consumer and trend marketing research. In this clip, Stellin discusses today’s consumer relationship to a variety of artists and how downloading music allows consumers to experiment with new music tastes much easier than in the past. Stellin also speaks about today’s consumer relationship to going to see live concerts and which live show formats are more effective than others.