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Diversifying Interests

Bruce Allen
Bruce Allen is President of Bruce Allen Talent, an artist management firm based in Vancouver. He manages the careers of Bryan Adams, Anne Murray, Martina McBride, Michael Bublé and producer Bob Rock.
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Bruce Allen, an artist manager, talks about the importance of having artists from different genres to avoid conflict.



Shoot Date:
May-06
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I’ve been in the music business. I’ve been in the fight business, boxing business. I’ve been in the Winston Cup NASCAR Stock Car business. I’ve been in the club business. Okay? And I’ve been in the restaurant business. You know I mean look at the common thread here, okay? I liked being in the boxing business, okay? It’s easy to figure that out, okay? I go in there, these two fighters, my fighter, he knocks the guy out, he wins. He gets knocked out, he loses. Okay? Music business for me is too, it’s not defined that much. I gave you a great song, but because the record company head was elsewhere that song didn’t happen. They weren’t really into the project so that song died. There’s lots of, we all own great records and we can’t understand why they weren’t great. Well it’s because everything didn’t come together. With sports it’s so definitive across the line; first I’m first. I scored more points, I win. I mean that was what I liked about sports. I could deal with the failure. It was easy, I could see it, okay? What I had trouble with in the music business was failure and I’ve had some acts I couldn’t understand why they weren’t bigger acts. I couldn’t understand it. I now know, I understand, but at the time though I thought everything was going, but it wasn’t going. I was being conned, I was being told things were being done, but they weren’t really being done. I wasn’t the priority. Okay? So when I, sometimes I go into these other businesses just because I need a dose of reality because the music business is so far from reality, you know, it’s hard to deal with on a day to day basis. So I like doing some of these other things, and you know people say here’s another thing I believe about the management business; I’d manage a country act, I manage an AC act, I manage a rock act, I manage a youthful, I guess what you’d call a modern rock, and I manage a iconic act. Okay? No act of mine ever wakes up one day and turns on television and says “Huh, I wonder if that call came to me to be on that show and Bruce said it’s your turn, you can have it.” Martina McBride never has to think that she ever lost a shot at anything to Bryan Adams. Michael Bublé knows that Bryan Adams and him are not compatible; they don’t do the same things. That’s important because I don’t want two female country acts. I don’t want to manage Bryan Adams and John Cougar Mellencamp. I don’t want to manage Michael Bublé and Harry Connick. I don’t want to manage Anne Murray and Gladys Night; I don’t want to do that. Okay? Because there’s conflict there. I don’t need that conflict.

[End of Audio]


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BA, Diversifying Interests.doc

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