Description:

Jon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He discusses the digital rights management process and issues with piracy. Jon talks about how his department has used protected copy CD's and other efforts to reduce illicit copying of material. He also examines issues with peer to peer downloading, and how the public view of performance has changed because the more consumers believe they are entitled to free music. Jon believes that there needs to be more awareness raised about issues with illegal downloading.