Developing A Successful Marketing Plan

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Arny Schorr
Arny Schorr works at S'more Entertainment, a music and video B-to-B distribution company based in California that specialilizes in compilation reissues of classic television programs. Prior to this, he spent sixteen years at Rhino Home Video, where he grew the brand into a $22m per year business. He is considered one of the first people to explore the synergistic possibilities between music and home video entertainment.

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Description:

Arny Schorr, president of S'More Entertainment talks about various marketing strategies. He believes in taking the time to recognize your market, realize and pursue various promotion outlets, and examine the long term success of your product when building a quality marketing plan.

Shoot Date: Nov-05

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