Creating A Marketing Plan As An Independent Artist
Mitch Rabin
Mitch Rabin is Vice President of Sales and Marketing for Opus 1 Music Library, which licenses music and soundbeds for use in TV and film.
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Description:
Mitch Rabin, Vice President of Sales and Marketing at Opus 1 Music Library, explains the structure of a marketing plan in the music industry, such as the radio plan and touring. Rabin also discusses the difficulty of getting slots in retail stores.
