Description:

Russell Rains, Director of the MBA Program in Digital Media Management Program at St. Edward’s College in Austin TX, gives his opinions on various forces shaping the future of the entertainment industry and how people find and consume music and other media. He discusses the notion of “convergence” in both a technological and business sense, and assesses the impact of the phenomenon on consumers, retailers, and the future of copyright and digital rights management. He also makes an attempt at isolating what forces are really at the root of current controversies over digital rights, pricing, and distribution methods.