Description:

Catherine Stellin is Vice President of Trends and Research at The Intelligence Group. The Intelligence Group assists companies like Target, Microsoft, and Warner Music Group with consumer and trend marketing research. In this clip, Stellin discusses the focus on digital sales today and how consumers today are just as inclined to purchase a ring tone when compared to purchasing a band’s t-shirt at a concert. Stellin also talks about the ideas of ownership and how those ideas affect consumer’s decisions in experimentation and self-expression.