Co-op Advertising with the Coalition of Independent Music Stores
Don VanCleave
Don Van Cleave is president of the Coalition of Independent Music Stores, a group of sixty prominent independent record stores located across the United States that have banded together to strengthen their market share at retail. Van Cleave also runs Junketboy, a company that specializes in securing exclusive distribution deals for independent artists.
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Description:
Don Van Cleave, president of the Coalition of Independent Music Stores (CIMS), defines co-op advertising and explains how CIMS functions as a liaison for marketing opportunities between record labels and retail stores.
