Description:

In this segment from a presentation given at the 2008 College Music Society Conference in Atlanta, GA, Michael Millar explains one of the key concepts of his career-development method, as adapted from management guru Peter Drucker – how to define who your customer is. In this context, Millar does not focus on paying customers, but on encouraging musicians and music educators to figure out who they serve, and what they need to do to serve these people best in the course of their career.