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Jon Vanhala is the SVP Digital & Business Development at Island Def Jam Music Group and former Vice President of New Media & Strategic Marketing for Verve Music Group.

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Jon Vanhala discusses some of the challenges he faces with new media and digital music. Some of the issues he mentions deal with ownership and publishing rights when new media is being sold. Jon also talks about the differences between master tones and ringtones and the difficulty of getting all parties involved to agree on all the terms of a deal.

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