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Can Musicians Allow Their Music to be Used to Sell Stuff, Without Selling Out?
George Howard
Former president of the storied Rykodisc label and founder of Slow River Records, George Howard is an accomplished musician, producer, executive, and educator. He currently holds posts as Assistant Professor of Management at Loyola University, Instructor and lecturer at Berklee College of Music’s BerkleeMusic program, and editor and frequent contributor to Artists House. He is the author of Getting Signed! An Insider's Guide to the Record Industry, and Publishing 101, both aimed at educating aspiring artists in how to succeed in a music industry game that at times seems rigged against them. |
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Description: Producer, musician and label owner George Howard discusses the debate over branding (licensing music for use in advertisements and media), and the effect that branding can have on a career. Can branding be a good thing? Can an artist really ever sell out? Analyzing several cases (such as Nick Drake, Led Zeppelin and U2), Howard offers concrete advice to musicians who will need to confront whether to license, and to whom to license, their own creations.
Shoot Date: May-05 |
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