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Building a Business Plan from the Ground Up

Robert Cronberg
Robert Cronberg is a professor in the Arts, Entertainment and Media Management department at Columbia College Chicago, where he teaches accounting, finance, economics, and entrepreneurship.
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Music business professor Robert Cronberg outlines the steps one should take in formulating a business plan, from identifying one’s personal mission to assessing the competition to evaluating potential in the global market. Cronberg also offers tips on how to pitch an idea to investors, and how to cover all the economic bases when assembling a plan.



Shoot Date: December 2007
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Keywords:
Entrepreneurship | Finance | Music Schools

This Video Clip Appears on:
Entrepreneurship | Finance
Company or School:
Columbia College Chicago

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