Description:

Brad O'Donnell , Vice Presient of A&R at EMI CMG, discusses his early years in music starting out as a jazz bass guitar player and expanding to guitar and piano. He talks about his job responsibilities including, scouting, live promos, and helping artists develop. He comments that todays artist is far more sophisticated using technology to arrange, record, and produce their own music. He also comments on the many distribution channels available today such as ring tones, exclusives, iTunes, and so on.