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Music Industry Profile: Larry Vallon of AEG Live Inside AEG What a Concert Promotions Company does Understanding Performance Royalties Understanding Relationships between Bookers and Venues Marketing Live Shows Creating the Detour Music Festival Booking a Festival AEG Live- Larry Vallon on How He Got His Start How the Concert Business Has Evolved How Music Piracy Has Changed the Concert Business Getting Your Start as a Concert Promoter What Makes an Artist a Big Concert Draw?
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Booking and Running the Coachella Festival

Larry Vallon
Larry Vallon is Senior Vice President, National Booking at AEG Live, the world’s second largest concert booking agency. Prior to this post, he was an executive with LiveNation/House of Blues.
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Larry Vallon, Senior Vice President of National Booking at AEG Live, talks about how the team who created the Coachella Festival went about turning a money-losing experiment into one of the premier music festivals in the USA.



Shoot Date: February 2007
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Keywords:
Booking | Concert Production | Entrepreneurship | Festivals | Touring

This Video Clip Appears on:
Entrepreneurship | Touring | Music Production
Company or School:
AEG Live

User Tags:
Coachella | touring






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