Description:

Sarah Pelch, a managerial associate for IMG, talks about booking a tour. She explains the relationship between the booking representative, the presenting organizations, the manager, and the artist. The artist and manager decide where the artist would like to tour. The manager relays this information to the booking representative. The booking representative organizes the tour with the presenting organizations, from the fees to the routing. Pelch also discusses tour publicity. IMG highlights special tour dates on their website. Each client has their own website as well. However, she points out that the local presenters are mostly in charge of publicity. She also discusses IMG's booking division which is divided into territories such as Southeast, Midwest, and Northeast.