Homepage
  • Home
  • Musician's Strategy
  • Marketing
  • Production
  • Music Business
  • Legal
  • Education
  • Careers in Music
  • Genre
  • Contact
  • Tags
  • Video
  • Login

Buy DVD's | Community | Join Us | Your Playlists | Search:


Back

Additional Resources
Related Websites
Jose Behar Art vs. Commerce Latin Music What Do You Look for in Artists The Future Background on Jose Behar Getting Started and Advice
Related Websites
NARIP.com
Playing Live
Music Marketing on Myspace.com
Music Industry Courses Online

Related AHM Content
  • What it Takes
  • How to Get Your Band's Career Started the Right Way Entertainment Business A Career in Vocal Performance Essential Characteristics For a Music Teacher Chris Blackwell on How Artists Can Build a Sustainable Career Chris Blackwell on Who Should Seek a Career in the Music Business Chris Blackwell on Musical Taste and Success Chris Blackwell on Why You Should Know Your Business Chris Blackwell on What it Takes to Excel in the Music Business Chris Blackwell: What I Look For When Choosing to Sign an Artist
Being Successful

Jose Behar
José Behar is the President and CEO of Univision Music Group, one of the USA’s leading Latin music companies and a subsidiary of the Spanish-language media conglomerate Univision.
Print

You need to upgrade your Flash Player to version 8 or later.

Description:

Jose Behar, president and CEO of Univision Music Group, talks about what it takes to be successful in the music industry today. He makes the point that in today's business success is gauged by shareholder return for the company rather than the creative success of an album.



Shoot Date:
Mar-06
Related Materials

Keywords:
What it Takes

This Video Clip Appears on:

Company or School:
Univision Music Group

User Tags:


Transcription Show/Hide

Creatively I've had both. For example I did the Olympics Album in ’96, the Atlanta Olympics, and it was a huge album. And it was disappointing. I only sold, like, 300 thousand units in the U.S. But if I listen to that album today I still think the album is a masterpiece. So to me that’s a success and I've said that before. Even though the amount of money that we spend marketing didn’t justify, you know, because of what we ended up selling, but it's a great album. Whoever listens to that album five years from now or ten - it's still a great album.

But for the most part going to our - how we started out this interview thing is success is - professional speaking is gauged very simply - shareholder return, that’s it. And anything other than that, you're naïve and the system will spit you out.

Shareholders are looking to make money. They're not - if they want a Picasso they go buy a Picasso, you know what I'm saying? And they have every right to expect their investments to pay off and that’s our responsibility. That’s what we do day-to-day. So success the way we quantify success in what we do here every day is at the end of the day is how do we close the month, how do we close the quarter, and how do we close the year. That’s it. and that’s what determines whether I'm going to be here next year or not. They're not going to say, “Jose just did such a great job with that album cover or with that record. What a beautiful record. Guy lost 10 million for us last year, but he makes some beautiful records.” It used to work like that and a lot of people had brilliant careers not making a lot of money for the companies they worked for. But again, that is non-existent today.

So I think that’s how you measure success. But you're asking me professionally and not personally. Right, professionally that’s how you measure success. Success is to have my health and my children to be healthy and for my daughter to get accepted to a university of her choice. To me that’s success. And for my children to turn out to be good people, that’s nothing to do with this. You know what I'm saying?

[End of Audio]


Download Transcription:
JB,Being Successful.doc

Community
login or register to post comments | Send to a Friend | delicious | digg | furl | google | yahoo | technorati | 402 reads



 

 

 

 

 

 


About Us Master Classes Partners Help Contact Us AHMusicMedia.com Get Flash Player