Be Prepared: Develop a Business Plan for Your Band
Jerry Goolsby
Jerry Goolsby is the Hilton/Baldridge Distinguished Chair in Music Industry Studies and Professor of Marketing at Loyola University New Orleans.
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Description:
Jerry Goolsby, professor of Music Industry Studies at Loyola University, discusses the importance of having a complete business plan. He briefly describes the strategic, HR, legal, and finance plans a band should think through to be prepared in the industry.
