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Bob Merlis on Artist, Publicity, and Promotion Gaining Exposure for Upcoming Artists How a Publicist Chooses Clients Working with Record Label Publicity Departments Bob Merlis on How He Got Started in the Music Business Artists Publicity: Then and Now How the Internet has Impacted Publicity Essential Publicity Skills Today Doing Your Own Publicity as an Independent Artist Do's and Don't's for Prospective Clients of Publicists Great Tips for Potential Publicity Clients A Publicist's Dream: An Artist with a Story The Importance of Press Releases Getting an Artist Television Exposure Why Socialite Personalities are Popular in the Media Today Adapting to the Ever-Changing Music Industry Identifying with your Publicist
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Balancing Interests and other Commitments

Bob Merlis
Bob Merlis is widely known in the music industry for the decades he spent doing extensive publicity work for Warner Bros. Records. In 2001, Bob left his role as Senior VP of Worldwide Corporate Communications at Warner Bros. and began his own consulting business, Merlis For Hire (M.F.H.). Merlis for Hire has worked with many high profile clients like John Mellencamp and ZZ Top. In addition to his entrepreneurial publicity endeavors, Bob holds many other important music-related responsibilities. These responsibilities include: member of the Rock and Roll Hall of Fame nominating committee, Blues Foundation board member, and co-founder of the independent blues/roots record label, Memphis International Records.
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Description:

Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. In this clip, Bob speaks about his other job as an automotive journalist and how it relates to his job as a music publicist.



Shoot Date:
February 2007
Related Materials

Keywords:
Publicity

This Video Clip Appears on:
Publicity/Promotion
Company or School:
Merlis for Hire

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