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Background on Grant Gelt

Grant Gelt
Grant Gelt is an artist manager with Velvet Hammer, a management company and record label based in Los Angeles, CA whose clients include Mudvayne, System of a Down, Deftones, and Black Rebel Motorcycle Club.
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Description:

Grant Gelt, a manager with Velvet Hammer, talks about how he came into the management business. He started managing a local band out of high school. To build a following, Gelt lists some of the actions he took, such as manufacturing their merchandise, putting the band's packages together, and booking shows. Also in this segment, he shares how he got involved with the record labels. Due to his relationships with local promoters, he got a job with MCA Records. However, he discovered that management was where he wanted to be and returned to managing artists.



Shoot Date:
Mar-06
Related Materials

Keywords:
Management

This Video Clip Appears on:
Rock/Pop
Company or School:
Thornton School of Music (USC) | University of Southern California (USC)

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