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Are "360 Deals" Worth It?

Mark Goldstein
Mark Goldstein is Clinical Professor of Music Industry at the Thornton School of Music at the University of Southern California, and former Vice President of Business Affairs at Warner Bros. Records, from which he retired in 2004 to teach full time. Prior to his time at Warner Bros., he worked in private practice and for other record labels. He has published articles on the business side of music, and occasionally guest-lectures on this subject.
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Mark Goldstein, Clinical Professor of Music Industry at USC’s Thornton School and former VP of Business Affairs at Warner Bros. Records, discusses the new vogue for "360 deals" in which a company takes a cut of every revenue stream an artist generates in exchange for more comprehensive support and budgeting, whether they make sense for labels and artists, and what the future of 360 deals will probably look like.



Shoot Date: November 2007
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Keywords:
Artists | Contracts | Future of Music | Music Schools | Record Deals | Record Industry

This Video Clip Appears on:
Music as a Business | Business
Company or School:
Thornton School of Music (USC) | University of Southern California (USC)

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