| |
Applying Music to Video Games
Steve Schnur
Steve Schnur is Worldwide Executive, Music and Music Marketing for Electronic Arts (EA), the largest video game producer in the world and home to titles like Madden NFL 2006, The Sims and Medal of Honor. A longtime veteran of the music industry, Schnur held executive positions with the Arista, Elektra, Chrysalis and Capitol labels before moving to EA to become a leader in creating synergies between the video gaming and music worlds. Through Schnur, EA partners with major and independent labels to create opportunities to feature music in-game to enhance the gaming experience, and create channels through which gamers can then purchase music heard in the game. |
|
You need to upgrade your Flash Player to version 8 or later.
|
 |
Description: Steve Schnur is the Worldwide Executive for EA Games. In this clip, Schnur talks about how music functions in different video games and how that relates to what music is selected to be featured in particular games. He also speaks about discovering new artists for video games and EA’s work with songwriters in the industry.
Shoot Date: June 2006 |
 |
|
|
|
|
