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Tom Wilson & Jeanette Smith of Character Matters on Forging a Strong Artist-Manager Relationship Tom Wilson & Jeanette Smith of Character Matters: Licensing Defined Tom Wilson & Jeanette Smith of Character Matters: How Can a Parent Foster Their Child’s Creativity Without Burning Them Out? Tom Wilson & Jeanette Smith of Character Matters: How Does an Artist Prepare Their Work to be Licensed? Tom Wilson & Jeanette Smith of Character Matters on Signing Your First Agency Deal Tom Wilson & Jeanette Smith of Character Matters on Regional Variations in Licensing Law Tom Wilson & Jeanette Smith of Character Matters on Foreign Markets and Cultural Differences SEA Conference Lecture: Creating Continuous Cash Flow – An Introduction to Licensing Works of Art SEA Conference Lecture: Creating Continuous Cash Flow – Inventive Marketing and Finding Your Fan Base through Licensing SEA Conference Lecture: Creating Continuous Cash Flow – What is Licensing and How Does it Work? SEA Conference Lecture: Creating Continuous Cash Flow – Licensing Deals for Artistic Works How They Work, and How They Make Mone SEA Conference Panel: What Every Artist’s Website Needs – Full Session SEA Conference Panel: What Every Artist’s Website Needs – Content Management Tools SEA Conference Panel: What Every Artist’s Website Needs – The Purpose of a Website SEA Conference Panel: What Every Artist’s Website Needs – Preparing to Design a Website SEA Conference Panel: What Every Artist’s Website Needs – Finding a Web Designer SEA Conference Panel: What Every Artist’s Website Needs – Designing a Website Yourself SEA Conference Panel: What Every Artist’s Website Needs – Protecting Copyrighted Artwork on the Internet SEA Conference Panel: What Every Artist’s Website Needs – Protecting Your Privacy Online SEA Conference Panel: What Every Artist’s Website Needs – The Permanent and Evolving Aspects of Website Publishing Cartoonist Tom Wilson: “The Deal of Art” A Q&A Session with Ziggy Creator Tom Wilson: Tailoring Your Work to a Demographic Tom Wilson & Jeanette Smith of Character Matters on Forging a Strong Artist-Manager Relationship Tom Wilson & Jeanette Smith of Character Matters: Licensing Defined Tom Wilson & Jeanette Smith of Character Matters: How Can a Parent Foster Their Child’s Creativity Without Burning Them Out? Tom Wilson & Jeanette Smith of Character Matters: How Does an Artist Prepare Their Work to be Licensed? Tom Wilson & Jeanette Smith of Character Matters on Signing Your First Agency Deal Tom Wilson & Jeanette Smith of Character Matters on Regional Variations in Licensing Law Tom Wilson & Jeanette Smith of Character Matters on Foreign Markets and Cultural Differences
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An Interview with Tom Wilson & Jeanette Smith of Character Matters

Jeanette Smith | Tom Wilson
Tom Wilson is the artist behind the popular newspaper comic character Ziggy. He took over drawing Ziggy from his father in 1987. In addition to Ziggy, Tom has worked as a conceptual creative consultant for Richard Saunders International. This world-renowned creative think tank has been named the nation's #1 innovation consulting service for developing new brands and products for Fortune 500 companies. He has also worked on branding programs for companies including American Express, Johnson & Johnson, The Ford Motor Company, Chrysler, Circuit City, Procter & Gamble, Hewlett-Packard, Hallmark, AT&T and Walt Disney, among others, and is the founder of Character Matters, a company specializing in developing world-class characters for branding and licensing.
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CHAPTERS
What makes a good entertainment manager? -
Marketing Yourself -
Tom Wilson & Jeanette Smith of Character Matters: Licensing Defined -
Tom Wilson & Jeanette Smith of Character Matters: How Can a Parent Foster Their Child’s Creativity Without Burning Them Out? -
Tom Wilson & Jeanette Smith of Character Matters: How Does an Artist Prepare Their Work to be Licensed? -
Tom Wilson & Jeanette Smith of Character Matters on Signing Your First Agency Deal -
Tom Wilson & Jeanette Smith of Character Matters on Regional Variations in Licensing Law -
Tom Wilson & Jeanette Smith of Character Matters on Foreign Markets and Cultural Differences -
Do You Feel Optimistic About the Future of Intellectual Property? -

Description:

In this full-length version of an interview conducted at the SEA 2008 conference, Jeanette Smith and Tom Wilson of Character Matters field questions related building a life and career as an artist, building and sustaining a brand, and the in and outs of licensing your work.



Shoot Date: March 2008
Related Materials

Keywords:
Entrepreneurship | Licensing | Management | Publishing | Team

This Video Clip Appears on:
Entrepreneurship | Publishing | Team | Business
Company or School:
Character Matters | Coleman Foundation

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