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An Interview with A&R Executive Industry Consultant Peter Lubin, Part 4: A&R, Artist Development and Understanding the Music You

A longtime veteran of the record business, Peter Lubin got his start as a teenager rubbing elbows with rock journalism legends like Richard Meltzer and Lester Bangs as he ran his own music magazine. He soon entered the major label world, and made his name as an A&R executive to be reckoned with when he signed Peter Gabriel and the Moody Blues to US record deals. Over the course of his career as a label executive with Mercury and later with Elektra, he helped launch the careers of artists like John Mellencamp, The Pixies, Phish, They Might Be Giants, and Def Leppard.

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In this final segment of his conversation with Loyola University, New Orleans Professor George Howard, former rock journalist, longtime A&R man, and music industry consultant Peter Lubin discusses his signing of the Pixies to Electra records. His story underlines the need for an A&R person to remember that their taste is only part of the equation when considering whether to sign an artist, and helps aspiring A&R reps understand what qualities internal to an artist they should look for when weighing this critical decision.

Shoot Date:
November 2007
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