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An Argument for Multi-Channel Distribution
Nissan Wasfie
Nissan Wasfie is a full-time faculty member at Columbia College Chicago, where he teaches economics, entrepreneurship and marketing in the Arts, Entertainment, and Music Management program. In addition, he works with a for-profit art consulting company, where he advises clients on how to develop an aesthetic vision for their art collections. |
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Description: Music business professor Nissan Wasfie explains why it makes economic sense to release all entertainment media simultaneously through all available channels rather than staggering availability (for example, releasing a film in theatres and on DVD on the same day, rather than months apart).
Shoot Date: December 2007 |
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