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Music Business Professor Nissan Wasfie on Economics, Entrepreneurship, and the Delicate Balance between Art and Commerce Music Business Professor Nissan Wasfie on How He Got His Start What To Look For in a Manager Balancing Ethics, Aesthetics and Profit in the Arts What Economics Really Means in the Music Business How the iPod Revolutionized the Music Industry The Challenges Inherent to Marketing Music Why Giving Away Music is the Best Way to Consumers’ Hearts (and Pocketbooks) Why Having a Plan is Essential to Success Choosing the Right Kind of Artist Management Redefining Your Product in a “Free” Market Redefining What It Means to be a Record Label Seizing the Moment: Advice from Music Business Professor Nissan Wasfie
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An Argument for Multi-Channel Distribution

Nissan Wasfie
Nissan Wasfie is a full-time faculty member at Columbia College Chicago, where he teaches economics, entrepreneurship and marketing in the Arts, Entertainment, and Music Management program. In addition, he works with a for-profit art consulting company, where he advises clients on how to develop an aesthetic vision for their art collections.
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Music business professor Nissan Wasfie explains why it makes economic sense to release all entertainment media simultaneously through all available channels rather than staggering availability (for example, releasing a film in theatres and on DVD on the same day, rather than months apart).



Shoot Date: December 2007
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Keywords:
Distribution | Music Schools

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Retail | Distribution
Company or School:
Columbia College Chicago

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