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Advice for Success in the Music Industry

Irv Gotti
Among one of hip-hop’s most successful producers, New York’s Irv Gotti is founder and CEO of The Inc. Records, as of 2006 a co-venture with Universal Music Group. His credits include chart-topping albums and singles by Ja Rule, Ashanti, DMX, Jay-Z, Ol’ Dirty Bastard, Mary J. Blige and Fat Joe. In the late 1990s and early 2000s, Gotti’s spacious and bass-heavy arrangements often featuring female vocalists were nearly ubiquitous on Top 40 and hip-hop radio. As a measure of his success, at one point in 2002 three Gotti-produced singles simultaneously occupied spots in Billboards’ Top Ten - "Always on Time” (Ja Rule), "What's Luv?" (Fat Joe) and “Foolish” (Ashanti).
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Irv Gotti is the founder and CEO of The Inc. Records. He gives advice for being successful in the music industry.



Shoot Date:
November 2006
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Advice | Music Industry

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If you want to be successful I would tell everybody to try and choose what they want to do in life early. In other words if you want to be me, ladies and gentlemen, and you’re 15-years-old or 14-years-old here’s my advice: my advice to you is to go to school and one be smart. And I’m not saying go to school because you need school. I’m saying go to school for brain exercise so you’re not dumb. Not necessarily that you have to be a rocket scientist smart but I just think school is good brain exercise. It just exercises your brains. It’s like jogging when you need to be health. Go to school to be smart right. Then after school go intern with somebody. If you get out of school at 3:00 go intern from 4:00 to 7:00 for a record label. And don’t take no money. Just go up there every day from 4:00 to 7:00. the beauty of it is if you’re an intern they’re not gonna pay you no money, they’re not gonna give you anything so you know what you’ll easily be able to get access to – and they’re gonna want you up there to do little odds and ends. so while you’re up there you’re gonna learn a lot of stuff of what’s going on just by being around it and then after you learn all of that stuff incorporate it into what you want to do because you’re smart, because you’re going to school and you’re brain exercising and figure it out.

Now, you do that for a few years but most likely if you intern for a company say for three to six months they’re gonna hire you. They’re gonna give you a job and give you a small check. So now you’re getting a small check. Right? But if you think about it, if you start at 13, 14, 15-years-old by the time you’re 18 you’re might be a monster. You may know the whole game, the whole kit and caboodle. At 18, 19-years-old you know the business. In life just figure out what you want to do and try and to figure out what you want to do early. You understand? If you figure out what you want to do early you have the jump on everybody.

So if you want to be a musician grab an instrument. Pick it up and start learning it. Play it. Master it. Hopefully you’ve figured out you wanna play an instrument at an early age, 12, 13, by the time you’re 18 you can do anything you uwant on that guitar, you can anything you want on that piano. Figure out what you want to do early.

I tell my kids, I tell my two boys and my daughter, I always tell them I’m like cocky if is. I might say the success in life, I said, first and foremost is conquer your fears and don’t be afraid of anything. Cause I said most of the time people in this world they’re afraid of failure, they’re afraid of this, I’m afraid of my test. Oh my God, I have to take a test today; I’m scared. Or whatever like that. Most people live with fears everyday. So I learned early on and I didn’t even know it, I was kind of ignorant, it was just the make up of me. I don’t really fear anything in this world. Maybe it’s my belief with God or whatever like that. I don’t fear anything in this world let alone making a record or making a video. Understand? And I also have a deep belief in my talent of music becuase I really, really, really love music, that I really believe in myself and really I have a confidence that you wouldn’t believe that I think that I know exactly what I’m doing. And I think I know what people want to see and I think I know what people want, how they want to be entertained. So that’s it. I’m running. Fear? Fear is not even kind of in my vocabulary especially after – I’m even more fearless now after everything that I’ve been through. It’s like after coming from where I’ve come from and pulling through that everything else is like nothing compared to the obstacles that I’ve just overcame. Till I’m making a record. It’s great. Make some records. I love making records; there’s nothing to be fearful about it.

[End of Audio]


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