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Advice for Being in the Music Business
Lenny Waronker
Lenny Waronker is former A&R man and president of the Reprise and Warner Bros. labels and longtime protégé of Warner Bros. head Mo Ostin. Among his signings over his thirty-plus years with the label include Randy Newman, The Doobie Brothers, Curtis Mayfield, Rod Stewart, Neil Young, and Nelly Furtado, among many others. Under his guidance, Reprise and Warner Bros. became known as labels where artists came before money, and Waronker himself earned a reputation as the rare label head who genuinely cared about the music the artists on his label made. Since leaving Warner Bros. in the late 1990s, Waronker has again teamed with Ostin to helm the SKG/Dreamworks label. |
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Description: Lenny Waronker, partner of Dreamworks Records, gives advice to those wishing to pursue a career in the music industry.
Shoot Date: September 2006 |
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In the entertainment industry it’s hard. There’s schools now, USC has one, Music Business School, I think there’s one in Miami, I think UCLA might have one now. I used to say “Well you can’t go to school and do this,” but that’s not quite right. You can go to school. I think as much as you can listen and study it’s important, to understand the importance of good music is important, but I have no answers in terms of what doors to knock on. I think you just knock on every door.
If you’re passionate about something go for it and be fearless about that.
[End of audio]
Download Transcription:
Lenny Waronker – Advice for Being in the Music Business.doc
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