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A Conversation with Music Industry Veteran and Educator Geoffrey Schulman Music Industry Veteran and Professor Geoffrey Schulman Do You Really Want to Be an Artist Manager? How Does an Artist Manager Decide To Manage an Artist? Maintaining Good Artist/Manager Relations Will the Label System Survive? What Record Labels Do… and What You’ll Need to Do If You Start One How the Music Industry Has Changed (and Why the Major Labels Don’t Get It) Targeted Marketing: Selling Your Music to Your Friends’ Friends’ Friends When Does an Artist Need a Label
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Advice for a Successful Music Industry Career

Geoffrey Schulman
Geoffrey Schulman has worked on all sides of the record business – in retail, as an artist manager, as an A&R rep, as a radio and marketing director, and as an entrepreneur, for companies like Arista Records, Island Records, A&M Records, as well as his own Agitprop Bureau, an artist management and consulting firm. He currently heads the Commercial Music Management department at Austin Community College.
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Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, shares his hard-won advice on building a career in the music industry, and what it takes to get there yourself.



Shoot Date:
March 2008
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Keywords:
Getting In | Resources | Today's Job Market | What it Takes

This Video Clip Appears on:
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Company or School:
Austin Community College

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