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Advertising Rights - Who Owns the Master?

Eric Korte
Eric Korte is an Advertising Agency Representative for Saatchi and Saatchi, one of the world’s foremost advertising and brand management firms. Korte deals with the placement of music in ad campaigns.
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Eric Corte, a representative from Saatchi and Saatchi, a prominent advertising agency, talks to Loyola University New Orleans students about music in advertising. In this segment he discusses who owns the master when an artist records a song for an advertisement.



Shoot Date: 2004
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Keywords:
Advertising | Licensing | Recoupment

This Video Clip Appears on:
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Company or School:
Loyola University New Orleans | Loyola University New Orleans Forum | Saatchi and Saatchi

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