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Achieving Success in the Music Industry

Jeff Fenster is Senior Vice President of A&R for the Zomba Label Group. Over the course of his career he has had a hand in discovering some of the biggest artists of our time, such as Britney Spears and the Backstreet Boys, and nurturing the career of established veterans like Whitney Houston and Aretha Franklin.

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Jeff Fenster is the Senior VP of A & R for Jive Records. He talks about what it takes to make it in the music business today. First, he discusses what he looks for in an artist - original music with an emotional connection, star quality and a good image. Will the artist appeal to a large audience? Next, he advises the artist how to start out their own - use internet sites such as My Space to get noticed. Finally, he stresses being an entrepenuer - understanding how the music industry works is a key to success.

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