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ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Full Session ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Part 4 – Trademark Conflicts in Musician and Band Names ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Part 5 – Trademark Coexistence Agreements
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ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Part 2 – The Olympic Trademark - Law & Enforcement

Kelly Maser
Kelly Maser is Associate General Counsel, Intellectual Property, for the United States Olympic Committee. Her primary duties include protecting and enforcing the trademark rights of the Olympics within the United States.
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In this clip from an ABA forum held in 2007 titled “IP Meets Entertainment-Trademarks and Business Patents,” panelist Kelly Maser discusses her job as a trademark lawyer for the Olympics to discuss how trademarks act as branding tools, revenue generators (from licensing and merchandising opportunities, among other things), and assets to be leveraged creatively on behalf of an enterprise. She also discusses what trademark lawyers do, how they work to keep their clients and potential infringers out of trouble, and how organizations and companies enforce trademarks.



Shoot Date: October 2007
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Keywords:
Lawyer | Trademark

This Video Clip Appears on:
Music as a Business
Company or School:
American Bar Association (ABA)

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