Description:

In this panel held at a 2007 meeting of the American Bar Association, attorneys Cydney A. Tune, Kelly Maser, Lawrence Apolzon and Philip Furgang delve into a little-understood but very important aspect of copyright and intellectual property law – trademarks and business patents. The panelists introduce the basics of trademarks are established, registered, defended and leveraged, how business patents work and how they may affect entertainment businesses, how trademarks generate money, how similar trademarks may coexist in the same marketplace, and more. They also take audience questions on a variety of topics related to patents and trademarks.