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ABA Forum: DIY Music in a Myspace World - Is Music Still Valuable in Today’s Internet Age?
Gary A. Watson | Michael Guido | Stanley H. Schneider | Terry McBride
Terry McBride is co-founder and CEO of Nettwerk Productions, the largest independent record label in Canada. Since its inception in 1984, McBride has grown Nettwerk into a diversified artist services empire, encompassing Nettwerk Records (a record label), Nettwerk Management (an artist management firm), Nettwerk Music Publishing, Nettmedia (a web and digital media enterprise), and Artwerks (a graphic arts and fashion design house). To date, Nettwerk releases have sold more than 100 million copies worldwide. McBride was also one of the creators of the Lilith Fair, a pioneering all-female performer concert tour that enjoyed great success for several years in the late 1990s. |
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Description: In this clip from the 2007 American Bar Association Forum on the Entertainment and Sports Industries, the panelists discuss an audience question as to whether music still has value to people in an age when it can be heard for free. Moderator Terry McBride then shares his thoughts on the need for the music industry to learn how to monetize the behavior of the consumer, rather than focus on per-unit sales as the ultimate goal.
Shoot Date: October 2007 |
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