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ABA Forum: Cross Marketing Clients Across Multimedia Platforms in Entertainment, Arts, and Sports - Sponsorship Identification

Robert Riesenberg is president and Chief Executive Officer of Full Circle Entertainment, a division of the Omnicom Media Group, where he works with advertisers, television networks, and producers to develop brand integrated television and Internet programming. In his various roles prior to joining Full Circle Entertainment, Mr. Riesenberg created the award-winning Johnson & Johnson Spotlight Presentation film series, the critically acclaimed "The Restaurant" on NBC, and numerous Afterschool and Prime Time specials.

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In this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” a law student asks Full Circle Entertainment president and CEO Robert Riesenberg and attorney Rick Kurnit whether they think current Federal Trade Commission sponsorship identification rules are fair as they apply to the clients of each. They then address the pros and cons of these rules, explaining the ways in which they create marketing opportunities and also restrict creative freedom for content creators.

Shoot Date:
October 2007
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