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ABA Forum: Cross Marketing Clients Across Multimedia Platforms in Entertainment, Arts, and Sports - Integrated Advertising
Robert Reisenberg
Robert Riesenberg is president and Chief Executive Officer of Full Circle Entertainment, a division of the Omnicom Media Group, where he works with advertisers, television networks, and producers to develop brand integrated television and Internet programming. In his various roles prior to joining Full Circle Entertainment, Mr. Riesenberg created the award-winning Johnson & Johnson Spotlight Presentation film series, the critically acclaimed "The Restaurant" on NBC, and numerous Afterschool and Prime Time specials. |
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Description: In this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” Full Circle Entertainment President and CEO Robert Riesenberg talks about the necessity for authenticity in brand integration, insisting that advertisers must have only very limited control of how their brands are presented within the entertainment content.
Shoot Date: October 2007 |
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