ABA Forum: Cross Marketing Clients Across Multimedia Platforms in Entertainment, Arts, and Sports

Back

ABA Forum: Cross Marketing Clients Across Multimedia Platforms in Entertainment, Arts, and Sports – Full Session

Clark C. Griffith | Jessica Darraby | Rick Kurnit | Robert Reisenberg
Robert Riesenberg is president and Chief Executive Officer of Full Circle Entertainment, a division of the Omnicom Media Group, where he works with advertisers, television networks, and producers to develop brand integrated television and Internet programming. In his various roles prior to joining Full Circle Entertainment, Mr. Riesenberg created the award-winning Johnson & Johnson Spotlight Presentation film series, the critically acclaimed "The Restaurant" on NBC, and numerous Afterschool and Prime Time specials.

You need to upgrade your Flash Player to version 8 or later.

Description:

In this ABA Forum, a panel of attorneys and brand marketing experts discusses the convergence of advertising, product placement, and brand integration within entertainment, the arts, and sports. Moderated by Minneapolis sports attorney Clark C. Griffith, the panel also includes Full Circle Entertainment President and CEO Robert Riesenberg, art and architecture attorney Jessica Darraby, and advertising and entertainment attorney Rick Kurnit. Each offers a distinct perspective on the legal challenges of cross marketing as it applies to his or her area of expertise, ranging on topics such as brand control of creative content, commercial speech restrictions, IP law, and the pros and cons of federal regulations.

Shoot Date: October 2007