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ABA Forum: Cross Marketing Clients Across Multimedia Platforms in Entertainment, Arts, and Sports - Cross Marketing Art, Part 2
Jessica Darraby
Jessica Darraby is principal in Darraby Law, an art and architecture legal practice based in Los Angeles with affiliate offices in New York. Her firm represents clients from throughout the art world, including museums, collectors, curators, publications and governmental agencies. Ms. Darraby also taught art law at Pepperdine University for fifteen years, and currently serves as correspondent to Art and Living magazine. |
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Description: In this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” attorney Jessica Darraby elaborates on the cross marketing opportunities available within and for the art world. Here she talks about the various methods used to create revenue streams for cultural institutions as they become less reliant on traditional funding sources. She also addresses some of the challenges that cultural groups face as they strike a balance between preserving the art’s integrity and achieving the marketing effort’s financial goals.
Shoot Date: October 2007 |
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