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ABA Forum: Cross Marketing Clients Across Multimedia Platforms in Entertainment, Arts, and Sports – Cross Marketing Art, Part 1
Jessica Darraby
Jessica Darraby is principal in Darraby Law, an art and architecture legal practice based in Los Angeles with affiliate offices in New York. Her firm represents clients from throughout the art world, including museums, collectors, curators, publications and governmental agencies. Ms. Darraby also taught art law at Pepperdine University for fifteen years, and currently serves as correspondent to Art and Living magazine. |
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Description: In this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” attorney Jessica Darraby talks about how cross marketing has affected the realms of art and architecture. Darraby describes the five most common types of cross marketing opportunities her firm deals with: corporate interests; intellectual property representation; entertainment rights and clearances; estates and trusts; and business advisement.
Shoot Date: October 2007 |
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