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ABA Forum: Cross Marketing Clients Across Multimedia Platforms in Entertainment, Arts, and Sports - Can Art and Revenue Coexist?
Jessica Darraby
Jessica Darraby is principal in Darraby Law, an art and architecture legal practice based in Los Angeles with affiliate offices in New York. Her firm represents clients from throughout the art world, including museums, collectors, curators, publications and governmental agencies. Ms. Darraby also taught art law at Pepperdine University for fifteen years, and currently serves as correspondent to Art and Living magazine. |
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Description: In this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” attorney Jessica Darraby argues that cultural institutions’ adoption of cross marketing has been beneficial in terms of both public awareness and revenue streams, and that any downside to these efforts has yet to present itself.
Shoot Date: October 2007 |
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