ABA Forum: Cross Marketing Clients Across Multimedia Platforms in Entertainment, Arts, and Sports

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ABA Forum: Cross Marketing Clients Across Multimedia Platforms in Entertainment, Arts, and Sports – Ambush Marketing

Clark C. Griffith | Rick Kurnit
Rick Kurnit is Partner in the New York law firm Frankfurt Kurnit Klein & Selz, representing a broad clientele of advertising agencies, public relation firms, and promotion and publishing companies. He was selected by Best Lawyers in America in both advertising law and media law; by Chambers USA as one of America’s foremost lawyers in media and entertainment; and by Law and Politics magazine as one of New York’s superlawyers in Intellectual Property.

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Description:

In this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” attorney Clark C. Griffith refers to an earlier discussion regarding Ford Motors’ sponsorship of an episode of the Fox television show “24,” in which the company’s sports utility vehicles appeared throughout the episode, and in which one of them survived an accident without flipping over. He then poses the hypothetical question to attorney Rick Kurnit as to whether there would be legal concerns if, within this Ford-sponsored episode, a Toyota vehicle were to flip over in an accident. Kurnit addresses how this would cross the line with regard to advertising substantiation restrictions.

Shoot Date: October 2007