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ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Full Session ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Part 4 – Trademark Conflicts in Musician and Band Names ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Part 5 – Trademark Coexistence Agreements ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Part 6 – Patents and Open Source Software ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Part 7 – Can a Title be Trademarked? ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Full Session ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Introduction ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Advertising Technologies ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Measuring Online Ad Reach ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Unauthorized Online Distribution ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Viral Marketing ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Capturing Customers ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Full Session ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Introduction ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Advertising Technologies ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Measuring Online Ad Reach ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Unauthorized Online Distribution ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Viral Marketing ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Capturing Customers ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Full Session ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Introduction ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Advertising Technologies ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Measuring Online Ad Reach ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Unauthorized Online Distribution ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Viral Marketing ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Full Session ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Introduction ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Advertising Technologies ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Measuring Online Ad Reach ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Unauthorized Online Distribution ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Viral Marketing ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Capturing Customers ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Full Session ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Introduction ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Advertising Technologies ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Measuring Online Ad Reach ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Unauthorized Online Distribution ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Viral Marketing ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Capturing Customers
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    ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Retail & Advertising

    Cydney A. Tune | Emily Della Maggiora | Jonathan Kirsch | Kim Niemi | Seth Steinberg
    Seth Steinberg is an attorney specializing in commercial transactions and intellectual property law. His private practice is based in San Francisco, CA.
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    In this panel discussion held at 2008 meeting of the American Bar Association’s Sports & Entertainment Forum, the panelists discuss some synergies between media events (such as an episode of television) and advertising and retail opportunities which might arise out of that event (such as producing a real version of a fictional product for sale via the television show’s website).



    Shoot Date:     October 2008
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