Homepage
  • Home
  • Musician's Strategy
  • Marketing
  • Production
  • Music Business
  • Legal
  • Education
  • Careers in Music
  • Genre
  • Contact
  • Tags
  • Video
  • Login

Buy DVD's | Community | Join Us | Your Playlists | Search:


Back

Additional Resources
Related Websites
ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Full Session ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Part 4 – Trademark Conflicts in Musician and Band Names ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Part 5 – Trademark Coexistence Agreements ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Part 6 – Patents and Open Source Software ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Part 7 – Can a Title be Trademarked? ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Full Session ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Introduction ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Advertising Technologies ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Retail & Advertising ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Unauthorized Online Distribution ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Viral Marketing ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Capturing Customers ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Full Session ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Introduction ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Advertising Technologies ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Retail & Advertising ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Unauthorized Online Distribution ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Viral Marketing ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Capturing Customers ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Full Session ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Introduction ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Advertising Technologies ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Retail & Advertising ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Unauthorized Online Distribution ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Viral Marketing ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Full Session ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Introduction ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Advertising Technologies ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Retail & Advertising ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Unauthorized Online Distribution ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Viral Marketing ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Capturing Customers ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Full Session ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Introduction ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Advertising Technologies ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Retail & Advertising ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Unauthorized Online Distribution ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Viral Marketing ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Capturing Customers
Related Websites

Related AHM Content
    ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Measuring Online Ad Reach

    Cydney A. Tune | Emily Della Maggiora | Jonathan Kirsch | Kim Niemi | Seth Steinberg
    Seth Steinberg is an attorney specializing in commercial transactions and intellectual property law. His private practice is based in San Francisco, CA.
    Print

    You need to upgrade your Flash Player to version 8 or later.

    Description:

    In this panel discussion held at 2008 meeting of the American Bar Association’s Sports & Entertainment Forum, the panelists discuss current efforts to track, measure and analyze the reach of online advertisements (e.g. how many people see the ad, and of them, how many go on to act on its appeal), as well as the reach and effect of unpaid ad-hoc advertising in the form of blog posts and similar online content.



    Shoot Date:     October 2008
    Related Materials

    Keywords:


    This Video Clip Appears on:

    Company or School:
    American Bar Association (ABA)

    User Tags:






    		 Community
    login or register to post comments | Send to a Friend | delicious | digg | furl | google | yahoo | technorati | 140 reads

     

     

     

     

     

     

    About Us Master Classes Partners Help Contact Us AHMusicMedia.com Get Flash Player