Description:

In this panel discussion held at 2008 meeting of the American Bar Association’s Sports & Entertainment Forum, moderator Cydney Tune introduces the concepts that frame the day’s discussion of advertising and merchandising in a world where consumers want immersive and ubiquitous media consumption opportunities – from their mp3 players to massively multiplayer online games. The panelists then introduce some of the most compelling questions facing their particular business in this arena.